Aesthetic clinic: an agent that answers, proposes and reminds appointments
Agent on WhatsApp and Instagram in production since 1 July 2026. 721 conversations measured on 9 October, 89% with no team intervention, 8.4 s to first reply. The owner creates the appointment.
The starting point
An aesthetic clinic that serves its clients over WhatsApp and Instagram. What was measured before building: how many conversations come in, at what hours, and how many appointments get lost along the way. The clinic’s specific background is not published.
What was built
An agent that has answered both channels since 1 July 2026. It says it is an AI from the first message, answers the usual questions, proposes appointment slots and sends reminders on WhatsApp. When a conversation needs a person, it hands it to the owner in the same chat.
One design decision: the agent does not create appointments. It proposes, and a person confirms and creates the appointment. It is the number that is not in my favour (84% of appointments are created by the owner) and I publish it anyway.
Measured on 9 October 2026
- 721 conversations since 1 July (562 on WhatsApp, 159 on Instagram), test conversations excluded.
- 89% answered by the agent with no team intervention.
- 8.4 seconds median time to first reply.
- 53% of conversations start outside the clinic’s opening hours.
- 75% of reminded appointments are confirmed by the client in the chat itself.
The full note, with the detail of every number, is on the blog.